I lost every Sunday to social media. So I built something that wouldn't.
Socialiser exists because running a small business shouldn't mean trading your evenings for an Instagram grid. This is the note from the person who's making it.
I've been running a small business on the side for the last few years. Coffee, mostly. Some words, sometimes a pop-up. And every Sunday night looked the same: open Instagram, write a caption, resize the photo for Facebook, rewrite it for TikTok, copy it across to Google Business, set reminders to check the comments tomorrow.
None of it was hard. All of it was tedious. And it was eating an evening a week, every week. The hours I was supposed to spend with my family, or sleeping, or thinking about what to do next — gone, into the same loop of moving captions between four apps.
I tried the schedulers. They schedule. That's all. They don't tell you which post drove the sales spike on Tuesday. They don't sound like you when they write. They don't run the ads. They certainly don't know your business.
I tried the AI tools. They write captions that sound exactly like every other AI caption — vague, friendly, useless. Customers can spot it. Engagement drops.
I tried hiring an agency. £2,000 a month, six-week onboarding, still didn't know my business after three months.
So I built the thing I actually wanted. One app that posts everywhere in one tap, writes in your brand voice when you ask it to, and connects to Stripe and Shopify so you can finally see which post made you money. And ads, in the same app, because flipping between four dashboards is part of the problem.
Socialiser launches in 2026. If you've also lost a Sunday or two to social media, I'd love for you to be one of the first people to try it.
Give small businesses the marketing leverage a 20-person team has.
Big brands have agencies. Mid-market has marketing teams. Small businesses have the owner, at 11pm, with a sourdough starter on one screen and Instagram on the other. That's who Socialiser is for.
The goal is to feel less like software and more like hiring a quiet, talented, slightly-uncannily-tuned-in marketing manager — without the cost, the meetings, or the hiring process.
Five things I won't compromise on.
Small business is the customer. Full stop.
No "scaling to enterprise" pivot. Every feature gets judged against one question: does it help a one-to-five-person business spend less time on Instagram?
Quiet software, not loud software.
No notifications you didn't ask for. No celebratory confetti. No nudges to upgrade. Software should feel like a well-trained assistant — present when needed, invisible when not.
Honest claims, always.
No fake testimonials. No inflated user counts. No "trusted by [logos]" before there are any logos. If I say it, it's true.
AI in the back room.
AI is a tool, not a personality. Socialiser uses it where it earns its keep — captions, hashtag picking, image resizing, campaign planning — and stays quiet everywhere else. Always optional.
I answer my own email.
For as long as humanly possible. If you write to hello@socialiser.app, it lands in my inbox, not a ticket queue. Even when there are 10,000 of you.
The moment to do this is finally here.
Two things have to be true at the same time for Socialiser to exist. One: AI is finally good enough to write in someone's actual brand voice — not just produce "engagement-friendly" mush. Two: every social platform finally has a posting API that doesn't break twice a quarter.
Both happened in the last 18 months. That's why I'm building this now, and not in 2021 when I first wanted it.
Drop me a line.
If you're curious, sceptical, or have a wishlist a mile long — I'd love to hear from you. Email goes straight to me.